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FMCG Career Growth in India: A career in FMCG can be enduring

Posted by | Sep 8, 2020

Have you ever wondered how many FMCG products we use every day?

From the moment we wake up in the morning to the moment we crash back on the bed at night, there are numerous FMCG products involved in our lives. From toothpaste to hair oil, from foods to cleaning supplies, there are many FMCG products we use, knowingly or unknowingly. Because of this unceasable demand, the FMCG industry is an ever-green field. 

Because of the same reason, a career in FMCG can be enduring too. It’s because this sector gives scope to everyone to grow in their respective fields. Consumers can’t live without, as it plays a vital role in their lives, ultimately helping both job seekers and entrepreneurs. 

This sector’s importance is known to us and how it surrounds many manufacturers, suppliers, and packaging companies. 

In this blog, let us discuss the FMCG industry sector, market size and how to be successful in the FMCG career.

FMCG Market Size in India

The market size is $103.7 billion, with 27.9% growth. Big MNCs have a market share of 47%. The FMCG industry is booming even after the deadly pandemic. 

 During March and April months of 2020, the sector witnessed USD 16.28 billion FDI. Rural consumption has increased, and there is no shortage of demand for branded products. The possibility of reaching USD 220 billion by 2025 is high. 

Top FMCG Companies in India with a market share

As mentioned before, the top MNCs in the FMCG sectors have a market share of 47% combined. That includes ITC, Hindustan Unilever, Nestle, Britannia, Patanjali, Dabur, Godrej, Marico, GlaxoSmithKline, and Colgate-Palmolive. 

Each company has a market share as follows:

  • ITC: 14% 
  • Hindustan Unilever: 12%
  • Nestle: 3%
  • Britannia: 3%
  • Patanjali: 4%
  • Dabur: 2%
  • Godrej: 2%
  • Marico: 5% 
  • GlaxoSmithKline: 1%
  • Colgate-Palmolive: 1%

Thus, it shows that career growth in the FMCG sector has a huge potential compared to other industries in the current scenario. However, unless you find the right direction, it isn’t easy to figure out how to kickstart your career in the FMCG sector in India.

Career Growth in FMCG 

While you are applying for a job for the first time, your first concern will be your career growth in that particular sector. Such concern is justified.  

The same applies to the FMCG sector. Whether you are applying by yourself or getting a recommendation for a role in the FMCG sector, you will first determine the career growth in the FMCG sector. 

If you are interested in making progress in your career, you need to understand the industry. Working in the FMCG sector will give a valuable experience if you are ready to take up new challenges and ready to put your efforts to achieve success. But how can one grow in an FMCG career? Let’s take a look! 

The best place for innovation

Career growth happens if there is a place for innovation, and FMCG is the best place for such activities. Working in this industry will help you think differently. The everyday challenge in this sector can shape your thought process. 

Every day new challenges regarding marketing campaigns, sales, and packaging emerge. Being a creative person will help you think in a different way to solve all these challenges daily. 

The FMCG industry is highly competitive. FMCG consumers are more focused on products rather than the brands. So, unless you know how to get customers’ attention, it won’t be easy to survive in this industry.

Skills and hard work decide the success

In most of the industries, it’s a norm that candidates get opportunities according to their academic qualifications. This could lead to frustrations among the job seekers and professionals due to lack of recognition of their skills and talents.. But the FMCG sector doesn’t work in that way.  

If you are looking for career growth based on your skill and talents, opt for the FMCG industry. The sector is result-oriented and you can become successful only if you are result-oriented, smart-thinker, and efficient. 

A secure career with a variety of opportunities   

The coronavirus outbreak destroyed the economy. However, the FMCG industry stood tall and is performing well. This industry will never collapse as it involves selling products that are necessary for our daily lives. It proved itself a recession-proof industry which ultimately proves that working in this sector is entirely safe for your career. 

Apart from that, not all positions in the FMCG sector are related to sales.

However, if you are starting your career or in the middle of your career, chances are you will be working in sales directly or indirectly. 

Though sales is the primary goal of any FMCG company that doesn’t mean you will be dealing with the sales directly always. 

There are many scopes in this industry that could help you to grow, and all you need is to identify the right opportunity.

What skill set are needed to be successful at finance jobs in FMCG companies

You will work with big brands 

Generally, in any sector, getting a job in industry giants at one shot is very difficult,  especially for the entry-level positions.

In the FMCG sector, although there are lots of SMEs and MSMEs, you can still work with industry leaders and biggies like Hindustan Unilever and ITC.

Being a professional and working with big brands comes with a lot of perks like brand recognition, professional satisfaction, and job security. And certainly, your career growth is assured in the FMCG sector.

In a nutshell 

If you are looking for a career change or about to kick-start your career, FMCG can be the safest option.  that gives career growth and job satisfaction. Though it doesn’t come easily as you need to show results no matter in which position you work. However, the career growth in the FMCG sector is high compared to others after this Covid-19 pandemic. 

So are you planning to move into the FMCG sector? What are you waiting for? 

Mintly helps professionals to find the right opportunity in the FMCG sector. Enroll yourself and find the right job  here